Hype house members individual pictures10/31/2023 ![]() In his rebuttal video, "No More Lies," Charles said the endorsement was a part of an exchange for an "Artist" pass at Coachella. Star claimed a stake in the drama and endorsed Westbrook's claims while adding that he felt Charles was a " danger to society."Ĭharles lost over one million subscribers and Westbrook gained over four million after the video was posted, according to Social Blade, a website that tracks YouTuber's subscriber counts. Westbrook posted a video titled "Bye Sister" on May 10, 2019, which featured explosive allegations against Charles accusing him of, among other things, predatory behavior towards straight men. The brand is a direct competitor of Westbrook's Halo Beauty, so she said she saw his endorsement as a betrayal. The very public feud between beauty YouTubers Tati Westbrook, James Charles, and Jeffree Star - which has was dubbed Dramageddon 2.0 - kicked off after Charles promoted the vitamin supplement company Sugar Bear Hair on an Instagram story. ![]() Nikita Dragun (left) and James Charles (right) She said that the message of the campaign was supposed to be about inclusivity and that the "creative design for the imagery called for high contrast between light and shadow, and low lighting, which lends itself to creating a mood for the imagery."ĭragun ended by saying she is proud of her Vietnamese and Mexican roots and that she was disheartened "that anyone would choose to critique the creative design of this incredibly inclusive campaign, rather than celebrate the diversity in it." "It's very unfortunate that a section of the community is choosing to interpret and liken my image in Jeffree Star's campaign to blackface," Dragun wrote in the email. She posted one of the photos from the shoot on her Instagram and was immediately faced with accusations of blackfishing as people believed her skin looked noticeably darker than usual.īlackfishing is a form of cultural appropriation whereby people who are not Black artificially darken their skin to look Black, biracial, or racially ambiguous.ĭragun responded to the criticism in a statement to "Seventeen," in which she said that she was "disappointed" by the backlash she received because of the campaign. In March 2017, Dragun posed in promotional images for the release of an eyeshadow palette called Androgyny from Jeffree Star Cosmetics. Here are all the controversies Dragun has been involved in since 2014. She is currently a member of the Hype House, a TikTok creator collective starring in an upcoming Netflix show.ĭespite her success as an influencer, the 25-year-old has since become the subject of multiple controversies including accusations of " blackfishing" - a practice which involves artificially darkening the skin in order to appear a different race, or racially ambiguous - along with partying during the coronavirus pandemic and feuding with other YouTubers online. She's worked on a number of brand deals and business ventures, including launching her own cosmetics line, Dragun Beauty, in 2019.ĭragun joined TikTok in May 2020, and has since amassed 13 million followers - more than she has on any other platform. Nikita Nguyen, better known as Nikita Dragun, began her YouTube career in 2014 by posting makeup tutorials. She found success on the platform around 2015 after she came out as transgender.ĭragun has grown her platform on YouTube to 3 million subscribers. When they start to think about the long-form world and the linear world, there's a huge demand and desire because it creates a validation for them and for their talent.Account icon An icon in the shape of a person's head and shoulders. ![]() "They put content up on YouTube or TikTok and the algorithm does its magic and they think, 'I've got millions of people looking at me and all I've done is just be me. "So many of these influencers don't feel that they justify the attention that they're getting," Wheelhouse Chief Strategy Officer Ed Simpson told Deadline. Most of all, the reality series is a chance to dig deeper than the typical TikTok video. It will also explore the cast members' lives before they became TikTok stars, and what inspired them to become content creators. ![]() But the series is also going to show fans a much different side of the influencers than what they've already seen, like the cast members' interpersonal drama and their lives - it's difficult to have time to yourself when your job is making content for millions of people daily, after all. It will almost definitely feature some of the TikTok-friendly content that's made the Hype House members famous, like dances and pranks.
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